HYDRA AUTO SOLUTIONS
A bold identity.
Built to be seen.
An automotive identity carried through logo arrangements, tonal apparel graphics and a distinct Bring a Trailer secondary mark.
View detail +THE DESIGN
One mark. A range of applications.
The Hydra symbol combines a car silhouette with a fierce illustrated face. A condensed wordmark gives the identity a strong companion, while black, white and gray keep the system flexible across light and dark applications.
The apparel concepts explore that flexibility: oversized tonal artwork, a small service statement on the chest, sleeve graphics and a prominent back print.
01 / APPAREL
From a small signature
to an oversized graphic.
These mockups show two approaches: a subtle all-over pattern on the white T-shirt, and contrasting sleeve and back artwork on the washed black hoodie.
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View detail +02 / SECONDARY MARK
Another side
of the identity.
The Bring a Trailer graphic uses a circular composition, automotive imagery and animal figures to create a separate emblem within Hydra’s black-and-white visual language.
View detail +03 / OUT IN THE WORLD
The identity
on the road.
The Hydra wordmark and illustrated symbol carry onto the mobile detailing van, bringing the identity into the business’s everyday work.
YOUR NEXT PROJECT
A brand with
character of its own.
KEEP EXPLORING
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